Read full article in Associated Content: Five Ways to Improve Your Customer Service Center
Gain Customer Loyalty by Improving Customer Services
Connecting to current and potential customers is one of the biggest challenges facing businesses today. Significant resources are invested in creating and improving customer experiences. Even at this time of economic uncertainties, it’s hard to find a business that is not actively pursuing customer service improvements. The competition is stronger than ever as the economy begins to show signs of recovery. Initiatives related to customer relationship management are embraced by many companies as a critical component of their overall business strategy. Organizations continue to spend heavily on CRM — $11 billion annually starting 2010 according to Forrester. But how do you improve your customer service center besides investing in CRM applications and tools? Here are five ways:
1. Understand your Purpose and Establish a Clear Mission Statement
2. Set the Right Expectations and Be Consistent in Your Service Delivery
3. Develop Your Service Offer
4. Have a Culture of Continuous Improvement
5. Foster a “Customer First” Attitude and Strengthen Your Back-office Support Groups
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