Start with Why! Personal and Business Approach to Inspiring Others

“Your Why is your purpose, cause or belief that inspires you to do what you do. When you think, act and communicate starting with Why, you can inspire others.” – Simon Sinek

A couple of weeks ago, our office had a team building event at iFly. Most of us signed up to experience our first indoor skydiving and I did so with hesitation. At iFly, we had a short 30-minute instruction session and then, we put on safety gears. I made my dream of flight a reality! It was so amazing that I thought of bringing my 6-year old twin boys to experience it the following day.

It was Friday so I went to pick up my sons from school. I told them we were going to iFly so they can experience indoor skydiving. They were not interested at all and both said no emphatically. I showed them how iFly does it through a video. They saw kids flying upward the wind tunnel. I said, “Isn’t this fun?” They looked somewhat convinced but a bit frightened. They responded no again with hesitation.

At such a young age, my boys like to read and learn astronomy. They know their solar systems, galaxies and black holes. Very often, I hear them talk to each other about becoming an astronaut. They went to NASA summer camp together last year. I wanted to convince them to do iFly, so I told them that one other way astronauts train with weightlessness besides being under water is indoor skydiving. Their eyes lit up and we jumped into the car. They experienced iFly and went to tell friends about it with their hand upwards as if in flying motion.

Why didn’t I communicate with WHY (to be an astronaut) from the very beginning? Instead, like most people, I started with WHAT (indoor skydiving) and the HOW (video). Simon Sinek’s TED talk How Great Leaders Inspire Action is about the idea that most people communicate by starting with the WHAT. By explaining his Golden Circle, Simon spoke about how transcendent leaders like Martin Luther King and innovative companies like Apple begin instead with WHY.

iFly

At the BRMCONNECT Forum hosted by BRM Institute at the PepsiCo headquarters in Dallas, this was my story. I was asked by Aaron Barnes, CEO and Co-Founder of the institute to tell other BRMs the story of how I formed my team and what we do. I started my storytelling by sharing the Why. The vision and purpose of my team: To Be Strategic Leaders Driving Competitive Advantage. This is a shared vision with the rest of our IT organization. In the beginning, this seemed a lofty goal. To me personally, this Why is the reason why I get up in the morning fulfilled to go to work!

We started with the Why but if we are going to be strategic partners with the business, our next challenge was the HOW. How are we going to put ourselves in the middle of business conversations and drive more strategic engagements? We turn to Business Process Management (BPM) as a means to foster business relationship. We created our Business Process Architecture (BPA) Framework and Process Assessment Methodology (PAM). We equip ourselves with an effective How.

Now when business partners come to us with a seemingly tactical request to deploy a specific application system, we have the means to ask “what business problem are you trying to solve?” and “what strategy are you enabling?” And then the invitation, let’s partner and do a Process Assessment. With three phases of PAM– Align, Discovery and Solution, we end up proposing a business initiative or technology project or both.

According to Simon Sinek every organization has a Why. “Your Why is your purpose, cause or belief that inspires you to do what you do. When you think, act and communicate starting with Why you can inspire others.” I realize there are effective use of this approach or concept in everyday — both in our personal lives and in business. Start with Why!

BRMConnect

Tailoring Your Planning Process

It is that time of the year when you typically conduct planning session with your teams. I just came from one that I facilitated a week ago. I would like to share the planning methodology that we used. This planning process that I am going to share with you is nothing new and nothing that I came up with. You can find a lot of planning methodologies out there, if you Google it.

It is important to understand the current situation and needs that your organization has in a particular point in time, and then use it to tailor your planning process.

It is important that your team understands the entire planning process—what it is that you are trying to accomplish and what are the expected deliverables. I usually allot an adequate portion of the planning meeting to explain the “tailored” planning methodology. At this particular instance, I started out by showing the team the atlas of the universe; then the solar system; and then a picture of our planet earth; then I showed the a picture that represents our company or the business enterprise that we belong to; and finally, a box with an arrow going upward. I told the team, “that box represents us.” I explained why.

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Mission and Vision

The box represents us—our mission and vision as an organization (see diagram below). Our mission defines our purpose— what is in and what is out. It represents, in the broadest sense, who we are. The vision is where we want to be as a group in a period of time in the future. The arrow from where we are now (point a) to where we want to be (point b) represent the shortest path to achieving our vision.

Our group had the opportunity to define our vision in our planning session last year, so that was something that we carried on and will carry on in the next couple more years. It is an input to this year’s planning process.

It is important to know where you are at the multi-year planning cycle to best tailor your team’s planning process for that particular year.

Last year, the first year of our planning cycle, we did the following:

  • Invited key stakeholders of the company to speak to us about the business strategy, their expectations and needs.
  • Gathered customer feedback from different forums and channels.
  • Analyzed operative and project results from previous years.
  • Conducted a team discussion around organizational concerns.
  • Identified and discussed our Strengths, Weaknesses, Opportunities and Threats as a team.
  • Established our vision for the next 4 years- articulated in a vision statement.
  • Define our objectives and goals for the first year.

All the things that we accomplished in our planning session last year were used as inputs. We also analyzed the relevancy of some of our foundational objectives.

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After reviewing the inputs from last year, the next thing that we did as a group was to do the “look back”. We talked about the operative and project successes from the past year. It was important to identify lessons learned and to convey key messages that align to the overall company direction and strategy. We had the team present those success stories by relating their experiences and journey. 

Balance Scorecard and Strategy Mapping

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To articulate our P&IT strategy we decided to use the time tested Balanced Scorecard approach and complemented it with Strategy Mapping. The Balance Scorecard, created by Robert Kaplan and David Norton, is one of the most popular and comprehensive tools for defining strategy and reporting performance in executing that strategy. This approach forces you to classify key measures and objectives used in your organization according to the four main perspectives— customer, financial, business process/ internal services, learning and growth. The key questions that we answered were:

  • Financial – To succeed financially, how should we appear to our stakeholders?
  • To achieve our vision, how should we appear to our customers?
  • To satisfy our stakeholders and customers, at what services must we excel and what projects must we deliver?
  • To achieve our vision how will we sustain our ability to change and improve?

The next complementary step is the mapping and analysis of the foundational objectives identified in the Balance Scorecard using Strategy Mapping techniques. By mapping how different objectives relate to one another, leaders can clearly see how to accomplish the stated objectives and how each one relates to the other. Many of those relationships go in a natural path from learning and growth to internal processes, to customer, finally to financial. To illustrate this concept, please refer to the diagram below. The blue boxes represent the identified foundational objectives classified in all four Balance Scorecard concepts. Then by relating those objectives based on causal linkage you form a story—your story, your strategy. In this strategy, the story goes:

You believe that by improving team culture, it is going to improve service delivery. And by improving service delivery, you believe that you will have more satisfied customers. And finally with improved service delivery and improved customer satisfaction you optimize IT cost. How those objectives flow and link represents your strategy.

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Objectives Setting

After we defined and agreed on a strategy and with it the foundational objectives, the next step is the most tedious and difficult step of the entire planning process. It is the actual definition of departmental, team, and individual objectives. When you get to the point when you start identifying what you need to do to accomplish the strategy, real work begins. The team needs to have a clear understanding of the strategy, the role of their department/team and their individual role in making it happen.Image

  • The first step is to break foundational objectives into departmental objectives. You can do this using a breakout session.
  • Teams within their departments identified next level objectives and initiatives that they are responsible for.
  • It is important to identify not only the initiatives/actions but also the measure and target by which the performance of the action will be measured.

In this process the common SMART method comes in handy. Your objectives have to be Specific, Measurable, Attainable, Relevant and Timely.

Finally, you have your mission and vision; you have your strategy and a detailed game plan (objectives) on how to bring your goals to fruition. The next challenge is to make it happen. I believe that the planning process does not stop after the initial planning process, which to me is the annual planning meeting. It is an ongoing process throughout the year. I like to borrow a term PMI uses- “progressive elaboration”.  As you go through the year, you monitor and control the execution of the plan, as well as the changes to it. As you progress through the year, you will gain more information, priorities might change, and business requirements might change– you progressively elaborate your plan aligned to the business and IT strategy.

How Leadership is Personal

I attended a manager’s training program this week that my company organized. To be honest, I thought I would not encounter many new things, as I have participated in similar programs in the past already. I was wrong. One of the modules centered on leadership. I learned about improving leadership skills and effectiveness by focusing on specific leadership aspects. What resonated to me personally were the personal, relational and inspirational aspects of leadership that I often overlook. It helped that one of our program facilitators who shared about leadership, a seasoned HR director leader himself, gave personal stories from his own experiences that allowed me to see leadership through those aspects and ponder my own realization.

Personal Leadership

“I do not like that man. I must get to know him better.” – Abraham Lincoln

“Leadership is personal”, our facilitator passionately said and repeated. He took his statement to heart when he shared a lot of personal accounts about himself in the office and at home (about family) to demonstrate the personal dimension of leadership. I thought it was brilliant and the only way to bring the message across with effectiveness. What I learned is that— leadership is personal. It starts and ends with people following you because you are credible and you gained their trust. I have worked with the same boss since 2004, when I was assigned to participate in a business integration project in Europe. It is kind of strange how I call my boss and how he calls me—“my friend”. Because of working together for so long, you gained that level of trust and relationship.  I see him as my personal leader and probably one of the reasons why I have been working in the same company for about 15 years now.  Personal Leadership is about developing and projecting your leadership capability; being real; and demonstrating dedication. He embodies that. Personal leadership is the best way to gain credibility, loyalty and trust. As a leader you gain trust by demonstrating concern and understanding.

Ralational and Inspirational Leadership

“The greatest glory in living lies not in never falling, but in rising every time we fall.” – Nelson Mandela

“Leadership is like a contact sport”, our HR Director facilitator asserted in one of our discussions. He gave a lot of references to professional and collegiate sports, as to how coaches, as leaders, motivate and inspire their players and teams to achieve the best. I learned that leadership aspiration is not always about winning that championship trophy at the end of a tournament. It is about the inspiration and the motivation to have given the best effort possible—to leave every sweat and blood on the court. Our instructor showed us a 10 year old video, where NBA coach Mo Cheeks, then coach of the Portland Trailblazer, gave Natalie Gilbert a little help singing the national anthem. There is an American awareness for great performances of the National Anthem at sporting events. But for sheer inspirational impact, it’s hard to top what happened on April 27, 2003. This is a story of leadership, an example of humility, compassion and humanity. A tale of how one man, who decided in a few seconds, to help a girl sing the national anthem and inspiring millions by doing so.

What Mo Cheeks did expressed sentiments in the kind of message about leadership sports like basketball conveys. I think leadership has less to do with authority, punishment, rewards, and more to do with credibility, trust, empathy and love. If you think about it, if you have a professional career spanning 15 years or more (like me), the leaders who have motivated and inspired you, are the ones who made the most personal connection with you.  There is vast untapped potential within organizations and communities to collectively perform at a level substantially greater when they have the right leadership. How can I consistently bring the best in my people? The answer is having an engaged team. How can you have an engaged team? Start with personal leadership.

Time Management Lessons from Raising Twin Boys

At the dinner table, my wife and I were talking about the piece she just published in her blog, The Red Sticks. She spoke about how she manages her time while raising our twin boys. You can read her whole post here — Dividing Time.

In summary, she mentions five important things to remember:

1. It is okay not to be able to do everything.
2. Prioritize.
3. Don’t forget me time.
4. Use your kid’s downtime to your advantage.
5. Enjoy your kids.

Although the post was written with parents — particularly Moms — in mind, these lessons can be applied to one’s personal and professional life. No wonder she is doing a great job with the boys and on top of this, she is still able to do her personal stuff (like writing).

We discussed how her tips in managing her time at home can apply in business and this is what we came up with:

  • It’s okay not to be able to do everything. This is true in business as well. You can’t possibly do everything. If you insist on trying, then most likely you will just get frustrated and miss more important tasks and goals.
  • Prioritize. This is about making the best use of your limited time and resources when demands are seemingly limitless. Your day only has a limited number of hours. This is the same for your week, your month, your year, etc. There is a maximum number of things that you can possibly do (with good quality) in a period of time— therefore, you need to prioritize.
  • Don’t forget me time. “Me time” at work is the time you dedicate to developing yourself. Identify areas of improvement in your skills and capabilities. Talk to your boss and your peers to get feedback and continue to improve yourself. Part of accountability is continuous self-improvement.  Not only do you look at what you’re already good at but also what else you can improve on.
  • Use your downtime to your advantage. Obviously, there are times at work when things are toxic — everything needs to be done right away and deadlines overlap. However, there are also down times. There are two ways you can make use of your office down times. First, you can schedule your vacation at this time and make sure you maximize the number of days you go on leave. The other way is is through extracurricular activities in  at work such as organizing a community outreach and writing in the newsletter.  If there are opportunities for you to use or exhibit your talents, then volunteer.
  • Enjoy your work. Look forward to it everyday and think of having fun. Try not to see work as work but as an opportunity to learn something or mentor someone. You will see how it will impact your productivity!

So who says managers can’t learn from Moms? This post is a perfect example.  After all, our Moms are probably our first “managers”.

Photo courtesy of Stuart Miles.

The Brand-Choice Algorithm

We were in the supermarket today and my wife asked me to get a bottle of laundry detergent. She did not specify the brand, so without “thinking”, I picked up the one that I usually buy— Woolite. This reminded me of a book I was just reading.

Why I Picked Woolite?

The other night, I read that “brand choice (is a) predominantly subconscious, memory-based process that follows a fixed algorithm.” The ideas in the book challenged me to rationalize my selection process a bit – something I usually don’t do. I recognized that my selection of Woolite was not really based on a conscious effort, i.e. getting more facts about the product, reading the specifications, thinking about our past experiences with the product and comparing it with other brands in the store. The truth is, Woolite simply came to mind as the preferred option and I chose it. Any conscious deliberation process which could have vetoed this choice came later.

Now that I think about it, there are two simple reasons why I chose Woolite over the others. First of all, the brand name itself – Woolite – suggests that the product is not harsh and is sensitive to clothes. These are features of a laundry detergent that I value. Secondly, the white packaging seems to elicit the same meaning. So I really wasn’t buying Woolite because of its specifications. I was buying it due to a perception I had from its name and packaging. It was a subconscious choice. A choice I have been making for a couple of years now!

Do You Know Why You Buy Apple Products?

Once, a friend of mine posted a question on Facebook – asking about the difference between an iPhone, iPod, iPad and the about-to-be-launched iPad Mini. One of his friends answered that it was the size – arguing that most of these products’ functions are very similar. In fact, most of the apps you use across different Apple devices are the same.

True isn’t it?

So why do so many of us own an arsenal of all those gadgets, if they really mostly do the same things? Think about the last time you bought an Apple product. Do you know why you selected this brand versus others in the market?

Branding with Brains

The book I mentioned earlier, entitled “Branding with Brains” by Tjaco Walvis, offers a good explanation. “You can rationalize with hindsight, but the fact is our brains make these decisions without really thinking about it,” wrote Walvis. “This is why successful brands appeal to customers on the basis of emotional association, images and experiences rather than just on the back of their product specification.” As one Harley-Davidson executive describes in this book’s convention-shattering case studies, “We don’t sell motorbikes. What we sell is the ability for a 43-year old accountant to dress in black leather, ride through a small town and have people be afraid of him.”

Buy and read the book, you might just find yourself rationalizing your buying behavior just like me!

Photo courtesy of Cogs and Gears

Project Management Lessons from the Olympics Games

I have always been fascinated about how developed countries excel in the Olympics. In the recently concluded summer games in London, 6 countries from G8 were in the top ten of the medal standings. Do countries’ economies have anything to do with how their athletes fair in games? Absolutely! How?

Allow me to use some project management concepts to explain.

Portfolio Management – Strategy in Sports and Funding

Obviously, developed countries have more resources, i.e. money, to invest in sports development and therefore, more and better sports programs translate to more chances of success. The U.S. Olympic Committee shelled out close to $250 million in 2008 to help American athletes win 110 medals in Beijing. That is a huge investment in a national sports program (and this excludes funding coming from corporate sponsorship for more popular teams). The portfolio managers — or I should say Olympic committee leaders — determine goals, value indicators and programs that can help fulfill its overall sports goal. The sports’ governing body is responsible for allocating the investment into programs that has the potential for more success. They monitor aggregate performance, track spending and measure value of results.

These are the types of decisions that sports leaders have to make as part of portfolio management.

  • How much is allocated for sports programs we already excel in so as to maintain success?
  • How much is allocated for developing sports with the best potential for future success?
  • How much is allocated for improving equipment and facilities?
  • How much is allocated for the athletes’ rewards program and development program in general?

Program Management – Managing Sports Programs

A program, according to PMI, is a group of related projects managed in a coordinated way so as to obtain benefits and control not available from managing them individually. Let’s use the USA basketball program as an example. The objective of the program is to return USA to dominance in basketball. Previously, the USA team failed to win the 2002 FIBA World Championship and finished with bronze at the Athens Olympics. Jerry Colangelo was appointed as the director of the USA basketball program in 2005. He redefined the entire basketball program with the intention of coping with the increasing competition from other countries like Russia, Spain and Argentina. This current USA basketball program was projected to take 6-8 years with the objective of qualifying for the Olympics and winning Beijing and London. The USA basketball program has an even large scope and that is, to promote basketball globally.

The program manager, in this example,  Jerry Colangelo is responsible for developing the overall program plan and creating high level plans for a detailed execution at the component level. The component level items are the projects.

Project management – Preparation and Games Participation

Now let’s break down the USA basketball program into projects.

  1. Assemble the team and train (no longer ad-hoc collection of NBA stars)
  2. Participate in qualifying tournaments (players projected to participate in main events for continuity)
  3. Participate in the basketball tournament (with the objective of winning the gold medal)

As you can see, we dissected the basketball program into three main projects. A project, according to PMI, is a temporary endeavor undertaken to create a unique product, service or result. It has a defined beginning and end and therefore a defined scope and resources. Colangelo appointed Mike Krzyzewski (Coach K) as the USA basketball coach. Essentially making him the project leader of the components of the basketball program we listed above.

This example illustrates how portfolio management helps manage a collection of programs and projects to achieve a strategic objective. The main goal of portfolio management is to maximize the value of the portfolio by the careful management of its components—the constituent programs and projects. Countries with resources to invest in sports programs and with the leadership to guide the program through have the advantage over others.

Making Safety Personal

 I drive to work five times a week…. I want to come home safe and sound everyday.”

I just participated in a Leadership Safety Program and as expected, I came out a little more passionate about safety. In each section of the two-day program, we were asked to write down action plans. The template asked us to identify: Actions, Challenges or Barriers, Solution to Challenges or Barriers, and Resources.

The very first one I wrote is the simplest one, but the hardest one to do.

  • Action: No phone calls, no emails, no text, no social media while driving.
  • Challenges/Barriers: Deep-rooted habit hard to break.
  • Solution to Challenges/Barriers: Make safety personal, Just do it!
  • Resources: Support from peers and family.

This action plan is easier said than done. Yes, there are reminders everywhere. AT&T is currently running an ad campaign against texting while driving that is so authentic and moving. Still, all my years of driving and using my phone at the same time has made me believe that nothing is going to happen to me. Experiences foster beliefs; beliefs influences actions; and actions produce results. The result — my bad habit of using my phone while driving.

Breaking the Habit

The biggest takeaway that I got from the program is how to make safety personal. I am convinced that making safety more personal is the solution. I decided to start breaking my habit yesterday. I called my boss before I physically left my office to wrap-up the business of the day. In the parking before leaving, I called my wife and asked her if she needed something. I told her I will be driving with my phone silent and in the car compartment. I will be unreachable for 30 minutes, and will see just her at home.

I drive to work five times a week. My family expects me to come home. I have a wife and two sons — two beautiful sixteen month-old twin boys. The story of how we had our first kids after nine years of marriage is a long one. So these boys are extra special and long-awaited. I dream of playing basketball with them when they grow up . I dream of travelling with them to places my wife and I have been to. I look forward to teaching them how to run, bike and swim. The best part of my day is when I come home. As soon as the boys hear me open the door, they drop whatever they’re doing and come rushing to me. It is the best feeling in the world. I want to be able to do all those things with them and for them. I want to come home safe and sound everyday.

Bad habits and false sense of security are main reasons why people behave unsafely.

Photo courtesy of adamr and video from AT&T

I miss flying Continental Airlines

I don’t know if it’s just a coincidence but it was the first time we flew Continental, under United name and we had a bad overall customer experience.

I have been a loyal customer of Continental Airlines for many years now. My family and I use it for all our vacation and business travels. Although I could find other airlines offering more competitive air fares, I would still choose Continental. I have always found comfort and satisfaction flying Continental. The merger of United Airlines and Continental was announced in 2010. This union formed the largest airline in the nation, under the name United. I still patronized Continental during the post merger transition. I was remarkably surprised that they had maintained the consistency of their service level. I continued to be a very happy customer.

Until…

Last week, my family traveled to California for vacation. Of course, we chose to travel Continental. This time, the name on the plane was noticeably changed to United. Also, it said  “Premier Access” on my boarding pass instead of the usual “Elite Access”. I expected our flying experience to be the same or better. A merger of two companies usually means the best practices of both established firms are retained. The outcome is usually the best of both companies.

I was wrong…

I flew back to Houston from Ontario, California last Monday. My wife and our twin infant boys were travelling with me. As can be expected when travelling with two infants, we had a bulky stroller with lots of baby stuff (formula, diapers, the works) in preparation for the three-hour flight.

What would you expect when boarding a plane with kids or infants? My expectation is to have a bit of consideration — maybe priority boarding. I understand that first class goes first (they paid for it), then military and passengers needing assistance — typically those in wheelchairs. But aren’t people with strollers and infant children also in need of assistance?

We were in boarding group 5. I don’t know if it was just me or because of the experience, but I feel bad about the  number tag on priority boarding. This was printed prominently on the boarding pass. So groups 1 to 4 board before us. Usually, it does not matter to me if I were to board last;  but since I am travelling with my twin babies, it certainly mattered now. I want them to be comfortable. So it became more personal.

More than half of the passengers were already boarded and we were still waiting for our group 5 to be called.  My wife went to ask the gate service attendant because normally, in any flight (and not just with Continental), the people with infants were among the first to be boarded. But she got an unfriendly response and told to just get out of the way and wait for our group to be called. During our actual boarding, I asked the same attendant and got the same rude response.

I don’t know if it’s just a coincidence but it was the first time we flew Continental, under United name and we had a bad overall customer experience.

Here is another…

Arriving in Houston, we got our baggage and were surprised to see that one of our bags had a broken handle. The handle was destroyed in such a way that you could no longer use the luggage. It was a relatively new bag that we bought last January. It was only the second time that we used it.

We went to the United Baggage Service office in the airport. We were attended to and were given a reference number and a claim number. We were given a contact number and instructed to call it for follow-up and further assistance.

My wife called the number later,  only to be referred to another office. That office asked her to call the United office at the airport instead but could not give her the contact information. On Monday, after we got home from the airport, she had received an email from the claim case that was filed and on it was contact information. She called that number and was told that the case was closed and she should call the United office at the airport if she had questions. At this point, my wife had to use a search engine to find another contact number for the Baggage Service office of United Airlines and get a clearer response to the status of our bag damage claim. She had to talk to several people and was passed on to several offices giving her conflicting information about the case. They damaged our bag and we had to go through all these just to get an answer that the claim is still in process. So far no resolution to it yet!

As you can imagine, this was such a frustrating experience for us flying United. The front-office customer experience was already bad and the after flight back-office service was just as bad!

Five Ways to Improve Your Customer Service Center

Read full article in Associated Content: Five Ways to Improve Your Customer Service Center

Gain Customer Loyalty by Improving Customer Services

Connecting to current and potential customers is one of the biggest challenges facing businesses today. Significant resources are invested in creating and improving customer experiences. Even at this time of economic uncertainties, it’s hard to find a business that is not actively pursuing customer service improvements. The competition is stronger than ever as the economy begins to show signs of recovery. Initiatives related to customer relationship management are embraced by many companies as a critical component of their overall business strategy. Organizations continue to spend heavily on CRM — $11 billion annually starting 2010 according to Forrester. But how do you improve your customer service center besides investing in CRM applications and tools? Here are five ways:

1. Understand your Purpose and Establish a Clear Mission Statement

2. Set the Right Expectations and Be Consistent in Your Service Delivery

3. Develop Your Service Offer

4. Have a Culture of Continuous Improvement

5. Foster a “Customer First” Attitude and Strengthen Your Back-office Support Groups

Read more

Business Lesson 2: If You Don’t Know, Say “I Don’t Know”

in collaboration with Ira Fialkow and Ivy Remoreras

Is there a secret formula for success in business – and in your career?  Probably not. But I believe it makes sense to learn from the people I respect and who have been successful themselves.

Case in point: Ira Fialkow was the Executive Vice President for Shared Services at CEMEX, until recently. His career spans 25 years and he is a highly respected leader in his field. This series marks the culmination of 25 business lessons documented and developed by Ira over the past 25 years of his career. Ira used to distribute these lessons to the team every year. In this series, I will endeavor to share the 25 business lessons that I’ve learned from Ira and our shared services team.

This is part two of the series: 25 Lessons for Work (and Life!) – 3-Minute Coaching Sessions

Business Lesson 2: If You Don’t Know, Say “I Don’t Know”.

Ira once told me, “This isn’t a school test where, if you don’t know the correct answer, you take a guess based on what you think is the best answer. If you don’t know the answer, then simply say ‘I don’t know.’ The worst thing that can happen is that decisions will be made and actions taken based on wrong or incomplete information.” Admitting that you don’t know something is taking responsibility and having accountability. 

This second lesson is about attitude. I once overheard Ira telling someone, “You’re lucky you KNOW that you don’t know. You now have an open mind and the opportunity to learn something new and find a real solution!”  This is simple and yet so difficult for many people to practice. In this article, we will look at two perspectives of this essential lesson – (a) learning to say “I don’t know” per se; and (b) openness to learning through the humble attitude of genuinely “not-knowing.”

Saying, “I Don’t Know”

The fact of the matter is, it is so difficult for people to say, “I don’t know.” Of course, it’s normal that you would always want to project yourself as knowledgeable to others; showing that you know (all the time!) is one of the best ways to look good. Most of us don’t like it when we ask subordinates at work to explain what went wrong, and instead of getting facts we are met with three little words: “I don’t know.” It’s frustrating, isn’t it? It’s worse, though, when you get “answers” composed of hardly verified truths and opinions. What happens when you take what you are told as fact and respond accordingly – for example, a customer complaint – and later find out that something completely different happened? By then, conflict has been created and it has further complicated the problem.

Of course, you can’t expect somebody to know everything. Here are two simple ways to say “I don’t know” and still be accountable:

  • The obvious – say: “I don’t know.” You can include an action or commitment, though, so say “I don’t know, but I’ll take responsibility to find the facts, or answers, for you and I’ll suggest a solution.”
  • If you have some knowledge to begin with, but you need to verify it, you may say, “I’m not as informed as I would like to be but this is what I think, based on the information I have. I will look into this further and get back to you right away.” Here you are being honest about the fact that what you think you know may not necessarily be accurate. So, if you are asked to speak out, your audience knows that it’s an opinion.

We grow up afraid of our own ignorance and terrified that it may show. I admire people who have the ability to admit, “I don’t know.” There are many ways to say this, but the most important thing is to be honest, concise and responsible about what you say.

“Not Knowing” as a Powerful Openness to Learn

Think about going to a meeting, seminar or training with the arrogant attitude that there is absolutely nothing new to be learned. Surely, you will arrive disinterested and full of your own perception of the subject matter. Chances are, you won’t learn anything new. The advantage of not knowing is the opportunity to experience learning. Genuine “not-knowing” is a sign of humility and openness that precedes the leap into finding true meaning. We question not only whether we’ll find answers to questions, but also how to learn new things. How many times have you gone to similar work sessions or training programs but learned something new every time? Maybe it’s from hearing someone else’s perspective and how they applied the knowledge. Maybe it’s an insight that helps you link multiple ideas together and come up with a new way of applying the knowledge to a problem. Or maybe it’s an open attitude that allowed you to listen in a new way.

Being open to new ideas shows a willingness to transcend what you know, to look beyond the conventional and obvious view, and to come up with new insights and use these to find solutions.

When people talk about innovation – this is what they are talking about!

Business Lesson 2 Takeaways:

  • Acknowledging that you don’t know something is akin to taking responsibility and having accountability.
  • People should not be discouraged from saying “I don’t know” in a company.
  • There are many ways to say, “I don’t know,” but the most important thing is to be honest, concise and responsible about what you say.
  • The positive side of not knowing is the opportunity it provides to experience learning, gain insights, and come up with a better solution.  
  • Genuine not-knowing is a sign of humility and openness that can lead to expanding one’s knowledge.

Link to Lesson 1: Have a mentor (even if they don’t know it). Be a mentor (someone is watching you).


About the collaborators:

Ira Fialkow is the SVP of Member Services at Peeriosity. Peeriosity is a confidential network of leading companies from across the world committed to collaborating openly with each other in a completely secure environment with interactions free of consultants and vendors. Prior to Peeriosity, Ira was EVP of Shared Services at CEMEX and Rinker Group (acquired by CEMEX is 2007) from 1990 through joining Peeriosity in October 2010. Rinker Group was the initial recipient of the Best Mature Shared Services Award in 2003. Ira lives in Palm Beach Gardens, Florida and has been the champion of his fantasy football league in three of the past five years.

Glenn Remoreras is an IT Manager at CEMEX. He brings over 12 years of experience as an IT director, business processes manager, project leader, and consultant. He has focused on enabling business solutions through the use of IT capabilities. Glenn has been involved with various post merger integration projects. 
 
Ivy Remoreras is a marketing professional with eight years of extensive experience, particularly in product management, communications and promotions as a manager, university instructor and consultant. She believes in constant learning and has a Masters degree in Business Administration (MBA). Having resided in Europe, Asia and North America, she speaks four languages.