Utilizing the Connection Power of Social Media for Your Business

Social media allows you and your business to participate in an open dialogue with your target audience.

The use of social media channels for business can be much cheaper than the traditional approach. You can use existing platforms to minimize spending on tools, developers and consultants. Depending on the need you are addressing, you can utilize existing resources and teams. For example, for customer interaction, you can use your customer service team who already knows your products and services. They are trained in customer relationship management so they have an advantage in engaging customers. How big is the social network? The answer to this determines the potential you have in reaching your target audience.

Social Media Usage and User Stats

Last month, Facebook announced that it has reached the milestone of one billion monthly active members. Twitter has reached half a billion users last June 2012, according to the analyst group Semiocast. LinkedIn reported 175 million registered users last July 2012. YouTube streams 4 billion online videos each day. This is more than one for every other person on Earth and a 25% jump over eight months ago, according to Gartner research. WordPress, the leading blog platform, powers 56.4 million sites (including mine) worldwide and has over 367 million people view more than 2.5 billion pages each month.

All of these usage and user statistics make a strong indication of the massive connection power of social media. If you are a company whose vital need is to connect to your customers, you cannot discount social media as just an alternative channel of communication.

The key is to be in the world of social media, to be there right now and establish a presence— even if you think that social media is still considered a “future initiative” for your company.  Starting early through staged implementation may overcome a learning curve before adopting a company-wide social media strategy.

Selecting the right Social Media Platforms

When selecting which social media platform is right for your business, it is important to understand who your target audience is. You should aim your efforts towards the channels they use. Based on my experience, the most effective approach is to use a combination of two or more of the existing platforms that has a strong active user base. Social media platforms can serve various purposes.  The main thing is to find the right mix that takes advantage of the respective benefits that each one brings.

Benefits of Using Social Media Channel for Business

For example, you can make WordPress and/or YouTube as platforms to create and house your contents. Tap internal resources to develop articles, pictures, video and blogs about your business, products and services. Then you can deploy Facebook, (and/or) Twitter and/or LinkedIn as a means to push those contents to your target audience (push strategy). Facebook and Twitter work well for consumer brand companies while LinkedIn work better for a more targeted audience based on field and industry. LinkedIn and Facebook can serve as an effective platform to engage your audience (current or prospective customers, etc.) around the topics or ideas you want to talk about in a community type approach.

Social media allows you and your business to participate in an open dialogue with your target audience. It permits you to respond almost instantly to industry developments and have an effective push strategy for information you want to disseminate. The connections your business make with customers and other entities outside is vital. The use of social media can improve your business in a number of key areas: marketing, corporate communication, brand visibility, customer engagement, locating strategic commercial partners, recruitment, and business intelligence.

Web and Social Media Provide Japan Needed Resources

Google Crisis Response - a google.org project

It’s not that successful people are givers; it is that givers are successful people. – Patti Thor

I was up early Friday morning to monitor news about the massive earthquake that hit Japan. An 8.9-magnitude earthquake followed by a 35-foot tsunami hit the coast of Japan at 2:46 p.m. Tokyo time Friday. It was the most powerful recorded in the Japan’s history, and the seventh largest ever recorded worldwide. The tsunami warning was issued in virtually all areas of the Pacific Rim. Also, I was closely monitoring news about the effect of the tsunami back home in the Philippines through local news outlet Inquirer. The Philippine government ordered the country’s mostly rural Pacific seaboard cleared of people on Friday. Inquirer reported that 224,243 people were moved off the coasts overnight, either on their own or using military trucks.

Web and Social Media Resources at Work

Beyond Twitter traffic and Facebook, many media organizations like CNN are live-blogging information as it comes in. Click here to access CNN live blog. Government agencies are also providing valuable information on their sites. Citizens have also taken to Flickr to post pictures of the disaster.

I also followed real-time updates from Twitter where thousands of tweets per minute came in. Most can be filtered using two primary hashtags — #tsunami and #prayforjapan. They are trending on Twitter since Friday. (Click on the hashtags to view real-time twitter feed.)

Shortly Google deployed People Finder tool that was so effective during the 2004 Tsunami and 2010 Haiti Earthquake:

“Google Person Finder available after earthquake in Japan to help you get information about loved ones. http://goo.gl/rlR07” – @Google >> (Twitter)

If you are looking for first-person accounts, a lot of residents from affected areas have also posted eyewitness videos in Youtube from inside their homes and public buildings, and from the streets with their neighbors. Click here to see videos posted in Youtube pertaining to the earthquake and tsunami.

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Thanks for helping out.@GlennRemoreras